Question 1

What is a good CTR for Meta Ads?

Accepted Answer

A healthy CTR on Meta Ads typically ranges from 1%–3% depending on your industry and objective. Brand awareness campaigns often run below 1%, while retargeting campaigns can hit 3–5%+. AdLens compares each campaign's CTR against your own account average -so you're benchmarked against your own baseline, not an industry number that may not apply to your audience.

Question 2

Why are my Facebook Ads not converting?

Accepted Answer

The most common culprits are: high CPC campaigns eating budget without purchases, audiences that are too broad, creative fatigue (the same ad shown too many times), and landing page mismatches. AdLens uses Claude AI to analyze your campaign data and pinpoint which of these is likely happening -it tells you exactly which campaigns to pause, fix, or scale, with your real numbers in the reasoning.

Question 3

How do I connect my Meta Ads account to AdLens?

Accepted Answer

Click Connect Meta Account in Settings and you'll be redirected to Facebook to authorize AdLens with one click. Once you approve, your live campaign data appears immediately - no copy-pasting, no manual configuration. The whole setup takes under 60 seconds. Your connection is secured via OAuth and stored encrypted. You can revoke access at any time from Facebook Settings.

Question 4

How does AI help with Facebook advertising?

Accepted Answer

Claude AI analyzes your campaign data -spend, CTR, CPC, impressions -and generates specific, actionable recommendations. Instead of 'improve your CTR,' it says 'Pause Brand Awareness: 0.3% CTR vs 2.4% account average. You've had zero purchases in 14 days and it's consuming 40% of your budget.' AI surfaces patterns across your campaigns that are easy to miss when reviewing data column by column.

Question 5

Is AdLens a Meta Ads Manager alternative?

Accepted Answer

AdLens is a complement to Meta Ads Manager, not a replacement. Meta Ads Manager is where you create campaigns and access the full suite of settings. AdLens is where you monitor performance daily, get AI-powered recommendations, and make quick adjustments -without having to navigate Meta's interface every time you want to pause a campaign or check your spend.

Question 6

Do I need to give AdLens access to my Meta account?

Accepted Answer

Yes - AdLens connects via Meta's standard OAuth flow, the same secure authorization used by every major marketing tool. We request read and write access to your ad accounts so we can display your data and, if you enable Autopilot, make changes on your behalf. We never see your Facebook password. You can revoke AdLens access at any time from Facebook Settings → Apps and Websites.

Question 7

Can I manage multiple client accounts?

Accepted Answer

Yes. Growth and Agency plans support multiple ad accounts. You switch between them with a single click from the sidebar -each client gets their own token, their own data view, and their own AI analysis.

Question 8

How is the AI analysis different from Meta's built-in recommendations?

Accepted Answer

Meta's recommendations are generic and often push you to spend more. AdLens uses Claude to analyze your specific numbers -comparing each campaign's CTR, CPC, and spend against your own account averages -and tells you which campaigns are underperforming relative to YOUR baseline, not some industry benchmark.

Question 9

Can I cancel anytime?

Accepted Answer

Yes, cancel from your account settings at any time. If you're on an annual plan, you keep access through the end of your billing period.

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