Question 1

What is a good CTR for Meta Ads?

Accepted Answer

A healthy CTR on Meta Ads typically ranges from 1%–3% depending on your industry and objective. Brand awareness campaigns often run below 1%, while retargeting campaigns can hit 3–5%+. AdLens compares each campaign's CTR against your own account average — so you're benchmarked against your own baseline, not an industry number that may not apply to your audience.

Question 2

Why are my Facebook Ads not converting?

Accepted Answer

The most common culprits are: high CPC campaigns eating budget without purchases, audiences that are too broad, creative fatigue (the same ad shown too many times), and landing page mismatches. AdLens uses Claude AI to analyze your campaign data and pinpoint which of these is likely happening — it tells you exactly which campaigns to pause, fix, or scale, with your real numbers in the reasoning.

Question 3

How do I connect my Meta Ads account to AdLens?

Accepted Answer

Paste your Meta access token and ad account ID into AdLens — that's it. No OAuth flow, no permissions wizard. AdLens pulls your live campaign data immediately. The whole setup takes under 60 seconds. Your token is stored securely in your account settings and is never shared.

Question 4

How does AI help with Facebook advertising?

Accepted Answer

Claude AI analyzes your campaign data — spend, CTR, CPC, impressions — and generates specific, actionable recommendations. Instead of 'improve your CTR,' it says 'Pause Brand Awareness: 0.3% CTR vs 2.4% account average. You've had zero purchases in 14 days and it's consuming 40% of your budget.' AI surfaces patterns across your campaigns that are easy to miss when reviewing data column by column.

Question 5

Is AdLens a Meta Ads Manager alternative?

Accepted Answer

AdLens is a complement to Meta Ads Manager, not a replacement. Meta Ads Manager is where you create campaigns and access the full suite of settings. AdLens is where you monitor performance daily, get AI-powered recommendations, and make quick adjustments — without having to navigate Meta's interface every time you want to pause a campaign or check your spend.

Question 6

Do I need to give AdLens access to my Meta account?

Accepted Answer

You paste your own Meta access token — AdLens never stores your password or logs into your account on your behalf. Your token stays in your account settings and is only used to call the Meta API on your behalf.

Question 7

Can I manage multiple client accounts?

Accepted Answer

Yes. Growth and Agency plans support multiple ad accounts. You switch between them with a single click from the sidebar — each client gets their own token, their own data view, and their own AI analysis.

Question 8

How is the AI analysis different from Meta's built-in recommendations?

Accepted Answer

Meta's recommendations are generic and often push you to spend more. AdLens uses Claude to analyze your specific numbers — comparing each campaign's CTR, CPC, and spend against your own account averages — and tells you which campaigns are underperforming relative to YOUR baseline, not some industry benchmark.

Question 9

Is there a free trial?

Accepted Answer

Every plan comes with a 14-day free trial. No credit card required to start. If you decide AdLens isn't for you, just don't upgrade — there's nothing to cancel.

Question 10

Can I cancel anytime?

Accepted Answer

Yes, cancel from your account settings at any time. If you're on an annual plan, you keep access through the end of your billing period.

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